Making People Analytics Accessible

Unlocking the true potential of collaboration.

The Founding Story

For 10 years our founder, Colin Campbell, developed and built a large and highly interconnected ecosystem for social enterprises in Scotland, a network of networks. During that time, he came to intimately understand that one of the most vital and complex tasks in business is the optimisation of connectivity of people.

Vital because the most powerful asset of any business is its people, and complex because networks of people have hidden, abstract and interdependent qualities that are constantly and rapidly changing (e.g. trust, diversity, inclusion, reciprocity, etc.).

In 2015 technology was finally at a place where the creation of a tool that could help people understand and even optimise their people for maximum performance was a real possibility.

So, armed with a unique set of skills, knowledge, experience and ambition, Colin set out to create a people-analytics dashboard-type tool that would actually be effective in business optimisation.

Now, we are proud to say that Unlocking Potential is helping large, complex, and growing groups, projects and businesses around the world deeply understand and optimise their social ecosystems for maximum performance.

The Mission

Organisations reach peak efficiency when employees are content, committed, and supported by strong interpersonal connections that signal abundant social capital. In these settings, robust networks and a thriving people ecosystem will boost morale and enhance productivity.

In every kind of business there’s a space between where the organisation is and where it wants to be. This is true of all kinds of contexts, such as technology, skills and it’s also true for social capital.

However, despite relationships being crucial conduits for collaboration (information sharing and resource distribution essential for high performance), social capital is often overlooked. Unlike financial and human capital, which typically have dedicated budgets and departments, social capital’s neglect often results in communication barriers, misalignment, friction, and increased staff turnover.

Our mission at Nectis is to bring a strategic approach to collaboration and cooperation using social capital as a robust, replicable framework so that organisations and the people working in them are well placed to identify, nurture and amplify the relationships that matter.

Assessing and identify what’s in place and what’s missing enables action to be taken to get to where they want to be.

Core Team

CEO & Founder - Colin Campbell

20+ years in social ecosystem development in a vast array of different business & international contexts.

COO - Licia Claveria

20+ years in operations, highly experienced at keeping everything running smoothly.

CTO - Greg Muszynski

5+ years in software dev. 1st Class Honours with Merit from Aberdeen University in Computer Sci. & Maths.

CCO - Kerr Campbell

10 years in startups. Skilled at digital and traditional marketing, B2B development, and customer success.

Mentors & Advisors

Tech: George Christelis, Lex Holt, Sarah Rauchas

Our tech strategy advisory team has a diverse, extensive and highly-qualified background. Together, they represent the cutting edge of the technological world.

Their experience includes: university professorships, employment at Skyscanner, Google, and Cloudreach, Infogrid, succesfully founding and exiting multiple tech companies, and world-leading cryptography research.

Business: Adam McGonigal, Carmen Matutes, and others

Our business strategy advisory team includes some of the most experienced experts in the world of tech enterprise, and of the business world as a whole, including:

Top players in tech enterprise including: tech startup growth and exit experts, Head of Innovation and People Development at Airbus, a Reader in economics at a top global university, and a well connected figure in the Silicon Valley startup scene.