Making People Analytics Accessible
Unlocking the true potential of humanity.
The Founding Story
The Mission
Core Team

CEO & Founder - Colin Campbell
20+ years in social ecosystem development in a vast array of different business & international contexts.

COO - Licia Claveria
20+ years in operations, highly experienced at keeping everything running smoothly.

CTO - Greg Muszynski
5+ years in software dev. 1st Class Honours with Merit from Aberdeen University in Computer Sci. & Maths.

CCO - Kerr Campbell
10 years in startups. Skilled at digital and traditional marketing, B2B development, and customer success.
Mentors & Advisors




Tech: George Christelis, Lex Holt, Sarah Rauchas, Bill Buchanan
Our tech strategy advisory team has a diverse, extensive and highly-qualified background. Together, they represent the cutting edge of the technological world.
Their experience includes: university professorships, employment at Skyscanner, Google, and Cloudreach, succesfully founding and exiting multiple tech companies, and world-leading cryptography research.

Business: Adam McGonigal, Carmen Matutes, and others
Our business strategy advisory team includes some of the most experienced experts in the world of tech enterprise, and of the business world as a whole, including:
Top players in tech enterprise including: tech startup growth and exit experts, Head of Innovation and People Development at Airbus, a Reader in economics at a top global university, and a well connected figure in the Silicon Valley startup scene.